Katelyn Mooney
Creative Director & Brand Strategist | KatelynMooney66@gmail.com | 347.860.0192
Dedicated to the intersection of fashion, visual culture, and narrative-driven brand development.
CREATIVE DIRECTION
20 + years leading fashion and lifestyle brands, building integrated campaigns and brand systems that drive consumer engagement, elevate brand equity, and support business growth. Shaping fashion, lifestyle, and editorial brands thru compelling storytelling, integrated campaigns, and large-scale team leadership.
Creative Lead | DEREK LAM | 2024 – Present
Lead the overarching creative vision for Derek Lam, shaping seasonal narratives through a synthesis of innovative design, cultural relevance, and refined brand positioning.
Direct cross-functional teams across design, styling, visual communications, and digital media to produce cohesive campaigns spanning editorial, retail, runway, and digital platforms.
Cultivate a collaborative creative environment that encourages conceptual exploration while maintaining a rigorous commitment to brand integrity and strategic consistency.
Oversee the execution of runway presentations and immersive retail experiences, contributing to elevated visibility during New York Fashion Week and strengthening the brand’s cultural presence.
Partner closely with executive leadership, marketing, and sales divisions to develop targeted creative strategies that deepen consumer engagement and reinforce market positioning.
Manage project budgets, timelines, and production resources with a balance of operational precision and high creative standards.
Establish and maintain strategic relationships with photographers, cultural tastemakers, influencers, and celebrity talent to expand global brand reach and editorial relevance.
Brand Consultant | KREWE | LOVE SHACK FANCY | SWEATY BETTY | 2019 – 2024
Collaborated with founders and executive teams to refine brand identity, elevate visual language, and strengthen creative direction across campaigns, photography, and digital platforms.
Provided strategic creative consultation to multidisciplinary teams, developing solutions that aligned brand storytelling with evolving consumer and cultural landscapes.
Directed production workflows and cross-departmental collaboration between marketing, design, copy, graphics, and production teams to ensure cohesive execution and operational efficiency.
Contributed to the development of elevated aesthetic systems that enhanced brand recognition, internal alignment, and long-term creative growth.
Freelance Creative Direction | New York | 2019 – Present
Develop and execute creative concepts for fashion, editorial, and lifestyle clients, overseeing all phases of production from initial concept through final delivery.
Lead multidisciplinary teams across styling, casting, photography, design, and production while managing budgets, timelines, and creative logistics.
Partner with founders, executives, and creative directors to reposition brands, redefine visual identities, and implement cohesive creative strategies across digital and physical platforms.
Provide guidance on visual communication, leadership structure, and design methodologies to support long-term brand evolution and creative excellence.
Free People | New York | 2013 – 2019
Directed large-scale creative initiatives for print and video campaigns, managing interdisciplinary teams of more than 75 creatives across styling, production, photography, copy, graphics, and art direction.
Developed narrative-driven campaign concepts that strengthened brand storytelling and established cohesive visual identities across multiple platforms.
Led talent development and team-building initiatives to support the rapid expansion of creative departments and strengthen leadership infrastructure by growing a team from 17-75.
Designed presentations, visual materials, and communication assets for executive stakeholders, vendor partnerships, and business development opportunities.
ART DIRECTION
The New Story Magazine | New York | 2018 – 2020
Directed the creation and curation of visual assets across print, film, and digital platforms, ensuring a unified editorial vision and elevated user experience.
Maintained a strong awareness of emerging design technologies, visual trends, and cultural movements to continually evolve the publication’s creative language.
Papier Mache Magazine | New York | 2005 – 2018
Led collaborative editorial production alongside writers, photographers, stylists, illustrators, and designers to produce visually compelling and culturally resonant content.
Mentored creative teams while upholding strong editorial standards and fostering innovative approaches to storytelling and visual communication through detailed copy and layouts.
PROFESSIONAL PROFILE
Creative director, stylist, and visual strategist with extensive experience shaping fashion, editorial, and lifestyle brands through concept-driven storytelling and multidisciplinary leadership. Known for translating cultural insight into elevated visual narratives that merge commerce, identity, and artistic direction. Expertise in campaign development, brand positioning, team leadership, and creative production across print, digital, runway, and experiential platforms.
STYLING DIRECTION North Face | American Eagle | J.Crew | Anna Sui | Nike | Sweaty Betty | BDG | Ryan Roche | Vogue Magazine | Free People | Shopbop | Asos | Bloomingdales | Revolve | YSL | Sperry | Stripe and Stare | Morgan Lane | Maybelline | L’Oréal | Anthropology | Flaunt Magazine | Love Shack Fancy | Krewe | Derek Lam | Twin Magazine. FASHION DESIGN | Collaborated with major fashion houses including: J.CREW | ANNA SUI | DKNY | VICTORIAS SECRET | TOMMY HILFIGER | MARC JACOBS
CHARITIES + Director of Charity Projects, FREE PEOPLE NYC + @SolvingKidsCancer | KCDC Skateshop | VANS
EDUCATION Parsons School of Design UCSB California
BFA | Fashion Design 2005 AAS | Marine Biology 2001
DISCIPLINES + Advertising and Strategy + Team Management + Social Media Reach + Styling Direction + Identity + Art Direction + Copy and Curation + Video Direction + Digital Design and Development + Graphic Design Leadership + Casting/Production + Editing and Pagination + Rebranding + Campaign Management + Photography + Visual Merchandising + Runway Show + Event Production + Cross-functional Team Collaboration + Leadership + Brand Vision + Managing Agencies